Ben Cooper
- Innovation & Strategy Partner
- Australia
- Member since 2015
Ben Cooper unlocks the true potential of technology to drive transformative change. A visionary innovation strategist and creative leader, Ben is renowned for leading the development of ‘Optus Clever Buoy,’ the world’s first shark detection system that won seven Cannes Lions, the coveted D&AD White Pencil, and NRMA’s Fireblanket, awarded AFR Australia’s ‘Most Innovative Product’ in bushfire detection.
As the founder of Brainstrust, Ben collaborates with C-suite leaders to craft AI-driven strategies that future-proof organisations and create meaningful customer experiences across the creative, retail, finance, and hospitality sectors. Clients like D&AD, Outsized, Sun Siyam Resorts, and Time Under Tension rely on him to push boundaries and expand what’s possible.
With a background at Tricky Jigsaw, M&C Saatchi, and The Monkeys, and partnerships with brands like Uber, Google, Optus, and Woolworths, Ben brings visionary thinking to life with hands-on execution. He leads UTS’s Blend Week, founded the Last Friday innovators meetup, and drives impact as a D&AD Impact Council member, Good Design Ambassador, and SXSW speaker on the evolving relationship between humans and AI.
Contact Ben.
D&AD Awards (8)
-
Clever Buoy
- Creativity for Good (White Pencil)
- M&C Saatchi
- Optus
- Creativity for Good (White Pencil)
- Service Innovations
- 2016
-
Clever Buoy
- Outdoor Advertising
- M&C Saatchi Sydney
- Optus
- Outdoor Advertising
- Ambient
- 2015
-
Clever Buoy
- Digital Marketing
- M&C Saatchi Sydney
- Optus
- Digital Marketing
- Innovative Use of Technology
- 2015
-
Clever Buoy
- Product Design
- M&C Saatchi
- Optus
- Product Design
- Innovative Product Design
- 2016
-
Clever Buoy
- Integrated & Innovative Media
- M&C Saatchi Sydney
- Optus
- Integrated & Innovative Media
- Earned Media Campaigns
- 2015
-
Clever Buoy
- Digital Design
- M&C Saatchi Sydney
- Optus
- Digital Design
- Technological Innovation
- 2015
-
NRMA Fireblanket
- Smart Living
- Smart Living
- Beta
- 2018
-
NRMA Fireblanket
- Environmental Sustainability
- Environmental Sustainability
- Beta
- 2018
