Susana Rodriguez de Tembleque
- VP of Design and Incubation
- United States
Susana Rodriguez de Tembleque is a design leader with a career that spans industries, disciplines, and geographies. She believes design and designers play a critical role in shaping the modern world, and places equal value on craft and substance. As the Vice President of Design and Incubation for IBM Research, Susana has built an organization dedicated to creating excellent, end-to-end experiences that make advanced computing technology accessible, practical, and engaging. Her team’s work includes client experience, product incubation, content platforms, technology interfaces, spaces, industrial, and visual design, ensuring a cohesive and intentional approach across all touchpoints.
Previously, Susana served as the Vice President and Executive Brand Director for IBM Watson, overseeing the brand’s presence across marketing, communications, and product experiences.
Before joining IBM, she was the Creative Director of Retail at Apple, where she established a cross-functional discipline to design the future of Apple’s retail experience. Earlier, she founded and led Studio Partners, creating impactful brand experiences for clients like Bloomberg and Meta. As Executive Creative Director at SYPartners, she directed award-winning projects for Apple, Under Armour, Target, Starbucks, and Jawbone. At Wired Magazine, she served as Creative Director, visualizing the future of technology when much of it was merely a vision.
Originally from Madrid, Spain, Susana now splits her time between the Bay Area and New York City. She is the mother of four grown children and is committed to thoughtful and intentional design in all her work.
Contact Susana.
