Helle Soegaard Rasmussen
- Head of Brand Design, LEGO® Agency
- Denmark
As the Global Creative Director of Brand Experience Design at the LEGO® Agency, Helle Rasmussen leads a dynamic, cross-disciplinary team shaping the creative expression of the LEGO® brand across all touch points. With a sharp eye for design and a deep understanding of global markets, she’s the driving force behind crafting timeless yet on trend brand identities and campaigns that keep this iconic brand fresh, relevant and beloved across generations.
With three decades of experience in the toy industry, Helle has been instrumental in some of The LEGO® Group’s most impactful global launches-from the spark of early concept ideation to campaign storytelling, packaging design, and animated content tailored for kids around the world.
Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.
Contact Helle.
