Paul Marsden
- Chartered Psychologist
- United Kingdom
I'm a consumer psychologist known for his research on emerging technology and mental health. I featured in the award-winning film on teens and tech, I Am Gen Z, and currently research how AI shapes wellbeing, creativity, and performance. I lecture in consumer psychology and positive psychology - the science of happiness - at UAL, and advise global brands on 'positive innovation' and 'positive communication', using insights from positive psychology to develop products, messages and experiences that enhance wellbeing. I co-founded Brainjuicer (now System1 PLC), one of the first agencies to apply AI in market research, and I'm chartered by the British Psychological Society (BPS).
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