Packaging Design Jury

Subcategories

You can enter your work in the following subcategories.

• 4501 - Luxury

  Packaging for high-end brands or luxury items.

• 4502 - Limited Edition

  New packaging for existing products, where the packaging has run for a limited length of time or across a limited range of products and implies exclusivity.

• 4503 - Small Batch

  Packaging designed to be produced in small quantities, but not as a limited edition. As a guide, small batch production should be less than 2,000 units. Limited edition packaging should be entered into the Limited Edition subcategory.

• 4504 - Consumer

  Packaging design for slow-moving consumer products, electronics and mainstream consumer items. Includes appliances, furniture and computer equipment. Packaging for fast-moving consumer goods should be entered into the FMCG subcategory. Work will not be eligible in both subcategories.

• 4505 - FMCG

  Packaging for everyday consumer products that are sold quickly and produced by both small and big brands. Includes packaging for foods, beverages, toiletries, cosmetics, household cleaning, over-the counter medicines, food supplements and other consumable essentials. Does not include speciality products which have lower sales and higher carrying charges. > Packaging for slow-moving consumer goods should be entered into the Consumer subcategory. Work will not be eligible in both subcategories.

• 4506 - Rebrand

  Rebrand of an existing product or range of products. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A large enterprise (more than 250 employees)

• 4507 - Structural

  The form and shape of a piece of packaging, with a focus on functionality. Includes structural elements designed for inclusivity.

• 4508 - Promotional

  Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Typically a limited production run, not commercially available, with no barcode or sales identifier.

• 4509 - Upstream Innovation

  Packaging designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. Where packaging has been significantly reduced and/or redesigned to be reusable, returnable, recyclable or compostable. A fourth judging criteria applies to this subcategory: Is the design circular?

• 4510 - Materials

  Packaging materials that support a brand's proposition and sustainability goals. For example zero-waste solutions or the application of antimicrobial technology. A fourth judging criteria applies to this subcategory: Is it responsible?

• 4511 - Plastic Free

  Packaging that has been designed, or redesigned, to eliminate the use of plastic. Includes the removal of plastic from labels, inks and glue. As a minimum, the packaging must be 99% plastic free.

• 4512 - Labels

  The design of labels, stickers and self-adhesives as part of a product's packaging.